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Jingles

topic on 2 shows · 3 statements across 1 episodes · said 1 times in 1 episodes

My First Million TBPN

3 statements about Jingles, every show

MY FIRST MILLION Assertion Partly supported
Sam Parr: Commercial jingles dropped from 15% in the 90s to 1%
“So in the nineties, something like 15% of commercials had jingles. Now it's closer to one percent.”
Sam Parr Jul 17, 2024 ▶ 2:21 Marketing Lessons from Jingles, Candy Crush, and Betting Sites
MY FIRST MILLION Insight
Sam Parr: Effective modern jingles require slight cringiness and extreme repetition
“The first thing that I think it needs is it needs a little bit of cringiness. I think with ads, we be like, this needs to be cool. Like it needs to be a little bit overly cringe. That's the second thing that you have to have is it has to be incredibly repetiti…”
Sam Parr Jul 17, 2024 ▶ 5:02 Marketing Lessons from Jingles, Candy Crush, and Betting Sites
MY FIRST MILLION Prediction Not checkable as stated
Shaan Puri: Advertising jingles will become popular again once revived
“I think it's just like fashion. I think it's marketing fashion trends. I think it's out of vogue right now. And as soon as somebody brings it back in, it will become a thing again.”
Shaan Puri Jul 17, 2024 ▶ 8:53 Marketing Lessons from Jingles, Candy Crush, and Betting Sites

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