Going Direct

“The winning formula is founder mode and going direct. And that's why if you try to make fun of a founder for posting a lot on X just check yourself, because some of the best ever are doing that.”

“I think that for everybody, a hundred percent of the time you want going direct to be a part of what you're doing, whether it's all you're doing, whether you're doing something else, you can't not have a direct channel.”