Enigma

other on 1 show · 0 statements across 0 episodes

the MAD Podcast 14

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the MAD Podcast 14

2018 3 mentions in 1 episode
2016 2 mentions in 1 episode
2013 9 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

14 statements about Enigma, every show

MAD Insight
Oudghiri: Entity resolution machine learning models cannot generalize across domains
“So it's definitely not generalizable, which is, you know, part and parcel of our IP, right? Being able to resolve companies and specifically small and medium businesses really well is different than being able to resolve people and being able to resolve, you k…”
Hicham Oudghiri Dec 5, 2018 ▶ 23:56 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Disclosure
Enigma counts BlackRock, PayPal, AmEx, and BB&T as key clients
“BlackRock is a big customer. PayPal is a big customer. American Express is a big customer. BB&T is a big customer.”
Hicham Oudghiri Dec 5, 2018 ▶ 15:25 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Assertion Not checkable as stated
Oudghiri: Enigma's company graph covers 30 million SMBs and 1,000+ attributes
“The Enigma company graph is probably the one folks are familiar with the most at this point, which contains thirty million You know, different SMBs worth of data, and over a thousand attributes that we've been sourcing from public data, deriving.”
Hicham Oudghiri Dec 5, 2018 ▶ 13:01 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Insight
Oudghiri: Most enterprise data successes rely entirely on digital activity logs
“Most of the successes you hear about in, ah, the data space Enterprise or not. The data that they deal with is instrumented in bits, i.e., the data that they're collecting comes from a machine, most often user activity generated on the internet.”
Hicham Oudghiri Dec 5, 2018 ▶ 4:48 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Disclosure
Enigma shifted from raw public datasets to building a unified knowledge graph
“Whereas we had exposed hundreds of thousands of data sets and told people, go at it, the reality of the matter was that, you know, we had to connect the dots in our data in the data ourselves, and we had to merge the data together to make it Into one data mode…”
Hicham Oudghiri Dec 5, 2018 ▶ 3:08 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Insight
Oudghiri: Enterprise data value requires transforming internal customer data
“Half of the equation is not just about our data, but about the customer data and how the customer data needs to be transformed in such a way that you can actually take decisions on it.”
Hicham Oudghiri Dec 5, 2018 ▶ 2:47 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Disclosure
Enigma recently raised just under $100 million in funding
“We recently fundraised, ah, just shy of a hundred million dollars”
Hicham Oudghiri Dec 5, 2018 ▶ 0:14 Knowledge Graphs To Understand The World // Hicham Oudghiri, Enigma (FirstMark's Data Driven NYC)
MAD Insight
Oudghiri: Data feedback loops are more valuable than underlying predictive models
“Some of the best companies I know have very strong feedback loops into their data, and that's, you know, an even better technology than the underlying model.”
Hicham Oudghiri Feb 21, 2016 ▶ 20:48 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Assertion Contradicted
Oudghiri: Enigma was the only live demo at TechCrunch Disrupt
“We were the only live demo at TechCrunch Disrupt, apparently.”
Hicham Oudghiri Feb 21, 2016 ▶ 13:05 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Disclosure
Enigma has over 100,000 datasets in its system
“It was just not hitting the scale that we needed to acquire, you know, the 100,000 Plus data sets that we have in the system, and kind of maintain them, and it was just not operational enough.”
Hicham Oudghiri Feb 21, 2016 ▶ 8:41 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Insight
Oudghiri: Enterprise data problems stem from disparate contexts, not analysis limits
“Most of the problems exist not because we don't know how to analyze the data or we don't necessarily see the patterns of the data. It's just because these data sets are born in different contexts and have different purposes, right?”
Hicham Oudghiri Feb 21, 2016 ▶ 5:10 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Disclosure
Enigma deployed its Smoke Signals risk assessment tool with New Orleans
“And this is something that we deployed You know, ah, with the city of New Orleans, ah, have people actually go out and, ah, kind of knock on doors and deploy smoke detectives this way.”
Hicham Oudghiri Feb 21, 2016 ▶ 4:35 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Assertion Not checkable as stated
Oudghiri: Enigma built first data catalog searching table rows, not metadata
“It was the first data catalog that came out with this notion of actually searching through billions of records, searching through big data, so to speak, and actually hitting on actual data points inside the tables as opposed to the metadata in the table, right…”
Hicham Oudghiri Feb 21, 2016 ▶ 1:52 A Recipe-Based Approach to Parsing // Hicham Oudghiri, Enigma (Hosted by FirstMark Capital)
MAD Disclosure
Enigma aggregated 30 billion public records in its database by 2013
“Currently, ah, it's about thirty billion records that we have, and growing, growing very rapidly.”
Jeremy Bronfman Dec 5, 2013 ▶ 4:50 Jeremy Bronfman, CEO, Enigma // Data Driven NYC #17 // June 2013

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