Draw Something
product on 3 shows · 4 statements across 2 episodes · said 33 times in 4 episodes since 2024
My First Million 32 
the Knowledge Project 1 
Lenny's Podcast
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My First Million 32the Knowledge Project 1
2026 1 mention in 1 episode
2024 32 mentions in 3 episodes 11 per episode
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4 statements about Draw Something, every show
Pincus: OMGPOP built Draw Something by copying Words with Friends
“They said, we're going to take this proven game and do everything about it that in as perfect students of what is already working and viral on mobile, and they perfectly copied our turn-based system from Words with Friends, and they made a massive hit.”
Word-of-mouth virality works best in small, tight-knit communities
“Word of mouth works in a very small, tight-knit community. So it works in a liberal arts college of 5000 people. It works in a country like Sweden, you know, at a giant university or somewhere else it doesn't.”
Draw Something peaked at 25 million daily active users
“On a DAU basis, we had at least twenty-five million people playing every day which was gigantic at that time. We ultimately were downloaded two hundred and fifty million times.”