Descriptive Brand Names
topic on 1 show · 1 statements across 1 episodes
1 statements about Descriptive Brand Names, every show
Placek: Descriptive brand names fail to create cumulative market advantage
“You won't get an advantage if you're descriptive. If you are cloud pro and there's 10 other cloud services, you're not gonna stand out in the marketplace. You won't have the ability to create that necessarily that cumulative advantage in the marketplace.”