Data Instrumentation

“In, in order for product analytics to be meaningful, the first step is you need to collect the data. You need to do some instrumentation. You need to have the foundation. And then because it's garbage in, garbage out, if you're send a bunch of garbage data int…”

“The symptom of a bad data tracking approach is you have a ton of rows with a ton of events, but every event has like one property or no property being tracked.”