Cybersecurity Practitioners

topic on 1 show · 1 statements across 1 episodes

the Official SaaStr Podcast

1 statements about Cybersecurity Practitioners, every show

SAASTR Insight
Herzberg: Fear-based marketing fails with technical cybersecurity practitioners
“Security products. Typically were like black and red type of thing that really most of the marketing was done on like scaring people. Hey, I will help you prevent this bad thing from happening. And as an actual technical practitioner, first of all, it's never …”
Raaz Herzberg Jul 16, 2025 ▶ 7:50 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

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