Cost Leader
topic on 1 show · 1 statements across 1 episodes
1 statements about Cost Leader, every show
Martin: Niche cost leadership is almost impossible without dominant scale
“If you want to be the cost leader, it is rare that you can be the cost leader without having dominant scale in the territory in which you're operating. So if you want to be a niche. Cost leader, you know, good luck to you. That's almost never going to happen.”