Community Based Product
topic on 1 show · 2 statements across 2 episodes
2 statements about Community Based Product, every show
Isenberg: Building a community-based product is running a startup on easy mode
“Building a community-based product is building a startup on easy mode, basically. In a lot of ways, because you get to learn from your audience and your community, what they want, their likes and dislikes, and then you just feed it back to them.”
Isenberg: Selling out branded merchandise signals true product-community fit
“I think if you can sell out merch, that's a good sign that you're onto a community-based product because it's people self-identifying and being like, I love this so much that I want to go out there in the world and I want to rep your stuff.”