Central Data Team

topic on 1 show · 1 statements across 1 episodes

the MAD Podcast

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MAD Insight
Handy: Reverse ETL tool value accrues to sales/marketing, not data teams
“It turns out that the value of a reverse ETL tool does not accrue to the central data team. It accrues primarily to. Sales and marketing teams who get the data.”
Tristan Handy Feb 22, 2024 ▶ 20:58 Future of The Modern Analytics Stack | Tristan Handy, CEO of dbt

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