Brand Personality
topic on 1 show · 2 statements across 1 episodes
2 statements about Brand Personality, every show
Jackson: Effective brand personalities require 'we are X, but not Y' rules
“Brands need tension to be interesting. So if you tell me like, we're helpful, we're nice, we're approachable. We're competent and we're reliable. Like you basically haven't told me anything because you just use three words to say one thing and two words to say…”
Jackson: Great brands spike in two of five core personality dimensions
“The first part is based on some academic research by Jennifer Aker. And it basically analyzed the top brands in the world and figured out that all brands can be segmented into five dimensions of brand personality and that really strong brand spike in two of th…”