Bottoms Up

“I think that's one thing like for horizon three things is just a lot of it comes bottoms up. So most of it comes bottoms up and like making the space for that to happen then shows up in like an annual planning process where you're like, oh yeah, you know, that…”

“Product led is a version of bottoms up in the way bottoms up is just going through rebranding of being product led, where you actually putting pressure on product to generate the leads.”