B2B Markets

topic on 1 show · 1 statements across 1 episodes

1 statements about B2B Markets, every show

Moore: Crossing the Chasm framework is optimized specifically for B2B markets

“This is a model that's really optimized for B to B markets because it's, because it implies federated decision-making around high risk buying decisions.”

Geoffrey Moore Jan 25, 2024 ▶ 1:16:52 Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

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B2B Markets

1 statements about B2B Markets, every show

Turn any episode into a week of clips.