Attribution Model

topic on 1 show · 1 statements across 1 episodes

1 statements about Attribution Model, every show

The choice of marketing attribution model directly dictates growth versus profitability outcomes

“It's important to determine whether an organization, a company, a client is focused on profitability or growth. Whether I use one attribution lens or another, Will drive those outcomes.”

Jonathan Becker May 7, 2023 ▶ 57:37 Mastering paid growth | Jonathan Becker (Thrive Digital)

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Attribution Model

1 statements about Attribution Model, every show

Turn any episode into a week of clips.