American

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MASTERS OF SCALE Assertion Contradicted

Frankfort: Japanese consumers spent six times more on bags than Americans

“On bags, in Japan, they spent At the time, six times as much as the average American spent.”

Lew Frankfort May 22, 2026 ▶ 20:39 Scaling Coach into a global icon (former CEO Lew Frankfort) | Masters of Scale

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