Amagi
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the Neon Show 76
2026 74 mentions in 3 episodes 25 per episode
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24 statements about Amagi, every show
Srinivasan: Gender should never factor into software development or technical leadership
“See, in the role that I play when I, even when we were building the software or whatever, gender should never come into play. If gender comes into play, it becomes very, Difficult to do.”
Subramanian: AI driving software costs to zero eliminates pure technology moats
“Sustainability has to come through some sort of business mode and not through just technology mode alone. Because there's nothing called a technology mode and that's gone for everybody, right? It's become a zero sum game for all of us, and when software become…”
Subramanian: Amagi executed its pivot by exclusively targeting one product in US
“When we started the new part of the business, the first thing we decided that we'll do only one country, which is US. We'll only do one product. We'll only do one cohort of customers that we'll go to.”
Subramanian: NBC signed a $17M contract when Amagi had under $10M revenue
“I remember the day they said, Hey, we cannot sign the order because we want to know your financials. And I was scared because we were like, we were, I think we were less than ten million dollars and the deal was a seventeen million dollar deal at that one time…”
Subramanian: Enterprise clients route tens of billions in content via Amagi infrastructure
“Today, some of our customers run tens of billions of dollars of content through Amagi's infrastructure.”
Subramanian: Founder presence in enterprise markets easily outperforms hired sales heads
“And I would think that having a founder having the presence is super important. If it is any other sort of a, hey, another head of sales there, you wouldn't bring the emotion, the passion, the ability to convince people. I think so founders being there was a s…”
Subramanian: Amagi co-founders did not sell a single share during their IPO
“If you look at it, we didn't liquidate any, not a single stock. In fact, we had a challenge even getting our investors to liquidate the stock because they knew that the business is actually doing well and getting through.”
Subramanian: Amagi was profitable and growing before founders debated an IPO
“Sunnyvale, we were discussing truly, do we really need an IPO? Because the company is profitable. We're growing. Our investors are happy. There's no good reason to go IPO.”
Subramanian: Amagi held nearly $100M unspent in the bank when going public
“Close to a hundred million dollars was in the bank, even when we went public. So, so the money was not even used in the whole system, for example.”
Subramanian: Amagi raised $150M in primary capital and $50M in secondaries
“Almost like we had about almost a hundred and fifty million dollars of primary capital came in. Fifty million dollars was all secondaries that we did.”
Subramanian: Amagi scaled to $30M ARR with just a 7-person sales team
“We were like having seven people sales team, which is driving a thirty million dollar AR business.”
Subramanian: Amagi took zero primary capital in early 2021 Accel deal
“So incidentally in 2021, early 20 21, we did a deal with Axel, Norwest and others only as a secondary transaction. We said, we don't need the money. So we didn't take any primary in the company at that point in time.”
Subramanian: Amagi reached profitability on $5M capital and hit $20M revenue
“With five million dollars, we actually became profitable as a company. By twenty-twenty, I think we had become, we had, we were doing about twenty million dollars for business.”
Subramanian: Amagi downsized to 40-50 people after pivoting to cloud broadcasting
“The company was a 40, 50 people team at that point in time.”
Subramanian: Amagi's new cloud business was generating only ₹2-3 crore during pivot
“They said, how big is that business? It was few crores. I think two, three crores, if I remember right.”
Subramanian: Amagi had $5M left when shutting down a growing legacy business
“We had raised about almost twenty five million dollars by then. We had spent twenty million dollars. We had five million dollars at the bank. I remember the distinct conversation that we went to the board and said, we want to shut this business down, and we do…”
Subramanian: Amagi pivoted when its legacy business was generating ₹180 crore
“Old business was roughly about 180 crores of business. So it is actually, so we didn't pivot when the business was not doing. We were pivoting when the business was doing well.”
Subramanian: Only 10% of major global TV networks have migrated to cloud
“We truly believe that in a very, very early phase, when just 10% of the largest TV networks in the world have moved to the cloud.”
Subramanian: Amagi powers live broadcast infrastructure for NBC's Super Bowl and Olympics
“Today I'm proud to say that in the last five, six years, we run a Superbowl for them. We ran the Olympics for them with all the window picks. So we've become the backbone of this company in terms of all their live and linear play out systems today, for example…”
Subramanian: Over 60% of all US FAST TV channels run on Amagi
“Today, roughly almost 60% plus of all of US TV channels in this whole thing runs on an Amagi infrastructure in the back end.”
Subramanian: In 2016, Amagi co-founders estimated cloud playout TAM at just $10M
“When we were kind of pivoting the company in 2016, wanting to do this whole cloud-based approach of broadcasting and all this stuff they're trying to do. I remember a conversation Srini, Vidya and me were discussing and we were proposing saying we'll do cloud …”
Subramanian: Amagi co-founders have a strict rule never to blame each other
“One unwritten rule that three of us have between us is very simple. Once we align on doing something together, we will never blame each other for what we do. That's like a, but it doesn't matter who, what decision we make. We will all make their decisions. We'…”
Srinivasan: Amagi operated with no corporate designations or VP titles
“In Amagi, we had no roles, designations for everyone. Basically, it will only tell, role was there, designation won't be there. It'll never say VP or anything like that, including the founders.”
Reddy: India Will Mint Public Product Companies Like It Did IT Services
“I do firmly believe that India will have many more listed product companies kind of what happened with IT services in the last 20 years, right? Well, there was the big three, four that listed early, you know, you've had like the persistence, the KPITs, the cof…”