Frederick: Asking candidates to teach you something tests empathy and communication
“Teach me something you don't think I know. It's a really good test of what you've heard me say a lot, empathy. I heard Chamath use it once and I kept trying it to see what it was good for. And it helps you understand how good somebody is at reading you, how mu…”
Frederick: Product teams succumb to laziness by over-indexing on small experiments
“There's a laziness that can creep in where you're just finding a lot of little things because they're easier to come up with and they're easier to design and think about. It's easier to build. It's easier to talk to your boss and see, we move the number by poi…”
Frederick: Analyzing worst-case user experiences reveals systemic product flaws
“I like to go to the worst. It shows me everything that's wrong, but the marginal user thinking helps you prioritize what thing to do next.”
Frederick: Quantitative data alone cannot diagnose marginal user friction
“Something I caution people against though is don't use the data alone to figure out who the marginal user is. It'll give you a clue where they are and what might be wrong. We'll give you some hints. It's not going to give you the answer. You have to go watch t…”
Frederick: Operational control must be a first-order requirement in marketplace algorithms
“I think the big learning, at least in that business, was you have to think about operational requirements and operational control as a first order requirement.”
Frederick: Designing for shared devices and prepaid SIMs drove Facebook growth
“So when I was working on user acquisition and designing registration for Facebook, that knowledge was incorporated into the design of the product in ways that I think other companies not caught on to yet. And I know for a fact that a lot of that thinking that …”
Frederick: I was the first Black product manager at Facebook
“I was the first black product manager at Facebook.”
Frederick: Corporate R&D teams fail unless tied to core mission and shared wins
“So first is the rest of the company needs to see what you're doing as being core and critical to the mission. It can't seem like these guys are just playing off in a corner on something that isn't related to what we are doing every day. Cause I think that lead…”