AB Experiments
topic on 1 show · 1 statements across 1 episodes
1 statements about AB Experiments, every show
Rathi: Standard A/B testing fails in marketplaces due to network effect spillovers
“So the experiments also, AB experiments also don't work. And that's a very unique thing about marketplaces. Not work, I mean, not work the way that you would expect them to work because there are network effects all over. So if you have to run AB experiments o…”