The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

What-if
Schultz: Starbucks would not have succeeded under a franchise model
“I never believed that we could build, maintain, and elevate the culture of the company, which I viewed as the thing in a franchise system, where we had individual franchisees who had their own subculture. And so even though there was pressure early on because …”
Howard Schultz Jun 4, 2024 ▶ 2:13:03 Starbucks (with Howard Schultz) · Acquired
Opinion
Rosenthal: McDonald's founder Ray Kroc was a terrible person
“Ray Kroc was an asshole. Like he was a terrible person.”
David Rosenthal Mar 29, 2023 ▶ 2:24:21 Sessions: David Senra (Founders Podcast) · Acquired
Assertion Not checkable as stated
Coca-Cola forbids its sales teams from selling syrup below McDonald's rate
“Coke sales teams are prohibited from selling syrup to restaurants for less than McDonald's pays, even if it means they're going to lose the business to Pepsi.”
Ben Gilbert Nov 24, 2025 ▶ 2:08:36 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Assertion Not checkable as stated
Schultz: McDonald's and fast-food coffee copycats expanded the total coffee market
“Well, not only that, but every food company, every retail food business from McDonald's on, took a page out of Starbucks, went to school on us, put espresso machines in their stores, and started doing coffee beverages. That also expanded the market.”
Howard Schultz Jun 4, 2024 ▶ 2:44:57 Starbucks (with Howard Schultz) · Acquired
Assertion Supported
Coca-Cola notably ships its syrup to McDonald's in stainless steel tanks
“The thing that is definitely true is Coca-Cola ships the formula to McDonald's in stainless steel tanks instead of being delivered in bags.”
Ben Gilbert Nov 24, 2025 ▶ 2:06:18 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Assertion Supported
Senra: Ray Kroc spent 17 years selling paper cups before McDonald's
“He sold paper cups for 17 years.”
David Senra Mar 29, 2023 ▶ 2:24:03 Sessions: David Senra (Founders Podcast) · Acquired
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