The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 69 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Rosenthal: Ferrari is the only continuous F1 team since 1950
“Ferrari, of course, would become one of the founding teams, and the only F-One team continuously operating from the beginning of the sport all the way through to today.”
David Rosenthal Apr 14, 2026 ▶ 51:19 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Ferrari ASP grew to $500K while Lamborghini reached $340K
“If you look back at the Ferrari IPO year, back then, the average selling price was about even. It was about 300,000 dollars, whether you're buying a Lamborghini or a Ferrari. Today, Ferrari's average selling price, as we mentioned, is 500,000, whereas Lamborgh…”
Ben Gilbert Apr 14, 2026 ▶ 3:31:22 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Partly supported
Gilbert: Average Ferrari car buyer is 52; lifestyle buyers are 35% women
“I think the average age is 52 of a Ferrari buyer. I believe 35% of people who are buying the lifestyle merchandise they're creating are women.”
Ben Gilbert Apr 14, 2026 ▶ 2:40:59 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Fiat acquired 50% of Ferrari in 1969 at a $6.8M valuation
“If you do the lira to US dollar exchange rate in 1969, They ended up selling half the company for a little under three and a half million dollars. Valuing all of Ferrari at 6.8 million.”
Ben Gilbert Apr 14, 2026 ▶ 1:23:55 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Rosenthal: Ferrari's partnership with Pininfarina lasted 61 years until 2013
“Built this beautiful partnership with Pin and Farina, first Batista himself, and then his son Sergio, and then multiple generations that lasted 61 years. This was a multi-generational partnership. It lasts all the way up until 2013.”
David Rosenthal Apr 14, 2026 ▶ 58:46 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Range models make up 85% of Ferrari vehicle shipments
“85% of units shipped fall into what they call the range. These cars are a few 100,000 dollars each, of course, before any personalization or customization.”
Ben Gilbert Apr 14, 2026 ▶ 2:44:07 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Ferrari gives dealers 100% of economics on secondary market used sales
“So they incentivize dealers to buy and sell by giving them a hundred percent of the economics on a secondary market transaction rather than being involved in that in any way.”
Ben Gilbert Apr 14, 2026 ▶ 2:59:26 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Ben Gilbert: Only about 180,000 people globally own a Ferrari
“And yet, even though almost nobody owns a Ferrari, only about a 180,000 people globally,”
Ben Gilbert Apr 14, 2026 ▶ 2:23 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Rosenthal: LaFerrari was the first fully in-house designed Ferrari
“The LaFerrari Halo car was the first fully in-house designed Ferrari.”
David Rosenthal Apr 14, 2026 ▶ 59:03 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Exor and Piero Ferrari control 49% of Ferrari voting rights
“However, the voting shares are a different story. So together, Exor and Piero have the right to vote about 49% of the voting shares. So it doesn't take much for them to control the vote on any given decision as long as they vote together. They just need to go …”
Ben Gilbert Apr 14, 2026 ▶ 2:43:23 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Ferrari is completely sold out through late 2027
“Ferrari knows exactly what their sales will be and to who through the end of 2027, at least, maybe into early 28.”
Ben Gilbert Apr 14, 2026 ▶ 2:51:25 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Ben Gilbert: Ferrari caps SUV production at 20% of total volume
“People are dying for their SUVs, and yet they limit them to just 20% of total volume.”
Ben Gilbert Apr 14, 2026 ▶ 3:27 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Gilbert: Ferrari F80 sold out before public launch
“All of these were sold out before the car was even announced to the public.”
Ben Gilbert Apr 14, 2026 ▶ 2:53:07 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Rosenthal: Fiat Chrysler transferred $3.2B of debt to Ferrari during spinoff
“As part of the spinoff of Ferrari and the whole transaction, they effectively transfer another 3.2 billion dollars in Fiat Chrysler debt to Ferrari.”
David Rosenthal Apr 14, 2026 ▶ 2:35:34 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Rosenthal: Ferrari grew from a $9.8B IPO valuation to nearly $100B
“The company IPOs at a 9.8 billion dollar market cap in 2015. Within a few years, it's trading at, you know, what, ninety billion, flirting with a hundred billion market cap?”
David Rosenthal Apr 14, 2026 ▶ 2:36:43 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Ferrari Is the Only Team to Compete in Every Formula 1 Season
“Ferrari is the only team that's been part of every single F-One season going all the way back to the beginning.”
David Rosenthal Mar 5, 2026 ▶ 22:04 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Partly supported
Seventy Percent of Current Formula 1 Teams Are Based in the UK
“So today, 70% of the F-one teams are based in the UK. Really the only notable exception is Ferrari, which of course is in Italy.”
David Rosenthal Mar 5, 2026 ▶ 10:08 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Partly supported
Michael Schumacher Was Paid $60 Million Annually During His Ferrari Peak
“Michael Schumacher was getting paid sixty million dollars a year. In that era. Like, that's what Max and Lewis make today.”
Ben Gilbert Mar 5, 2026 ▶ 2:19:36 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Contradicted
Thirty Percent of All Formula 1 Fans Report Ferrari as Their Favorite Team
“Even today, 30% of all F-One fans, their favorite team is Ferrari.”
David Rosenthal Mar 5, 2026 ▶ 3:46:01 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Supported
Rosenthal: Julia Louis-Dreyfus's grandfather raced a Ferrari at 1949 Le Mans
“Of the famous Dreyfus family and Julia Louis Dreyfus's grandfather, Elaine from Seinfeld, her grandfather, was one of the first Ferrari clients and raced in Le Mans.”
David Rosenthal Apr 14, 2026 ▶ 3:49:28 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
Assertion Supported
Rosenthal: In 1947, Ferrari built three cars and won seven of 14 races
“In 1947 they build three cars, just for team racing, just for the Scuderia, in which, during the year, they enter 14 races and win seven of them.”
David Rosenthal Apr 14, 2026 ▶ 40:08 Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
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