The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Gilbert: Acquired Cuts ~20 Minutes of Fluff Per Episode Using Descript
“So the way that we edit is our editor takes the first pass and he's unbelievably good. And that's, we're so lucky to have him. And then he sends us a rough cut, I upload it to Descript, and then we listen, like, and read while we're listening, word for word, s…”
Acquired's LVMH Episode Outperformed Its Amazon Episode by 40,000 Listeners
“It's our number one episode by a huge margin. 40,000 more people have listened to that episode than the next highest, which was amazon.com.”
Gilbert: Acquired's COVID adaptation episodes were their least-listened to
“It was like our three least listened to episodes covering a pretty amazing stories, but we just branded it wrong. Like Canlis is like the most interesting restaurant story you could ever hear about. And like, we did Intel. That's the only time we've ever done …”
Acquired sells six-month season sponsorships to an audience of 250,000
“So we only do Six month, season long sponsorships, and we are ridiculously choosy about the people that we do that with, and because it's a six month long thing to an audience of 250,000 people that happen to be probably the most valuable audience in the world…”
Acquired explicitly chooses to operate without a large team or staff
“One thing we've been very explicit about in a trade off for the show and acquired as an entity in a business is we don't want to have a lot of employees. We don't want to have a team.”
Rosenthal: Acquired Is Recording at Google's Historic First Office
“This is Google's first office right here. They gave it to us for the day.”
Rosenthal: Acquired records nine hours of audio for every finished episode
“Well amazingly, shockingly, we tell you all all the time that we make, when we make an episode, we sit in our houses, in our studios, we record all day for nine hours, we turn that nine hours into three or four or five hours that you all hear”
Gilbert: Only four of 14 Acquired episodes in 2023 covered tech companies
“Four of the 14 episodes we did this year were technology companies.”