Lasky: Early Riot Games acquired DotA community websites to redirect player demand
Mitch Lasky · Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired · Apr 26, 2023 · at 1:03:06
Benchmark partner Mitch Lasky shares early customer acquisition tactics used by Riot Games around its founding.
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“We bought the websites that we bought the Defense of the Ancients websites and just turned their editorial to-”
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