Lasky: Paid customer acquisition in gaming is a dangerous, addictive slippery slope
Mitch Lasky · Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired · Apr 26, 2023 · at 1:09:07
Benchmark partner Mitch Lasky explains his philosophy on capital allocation and reinvestment once a video game finds initial traction.
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“I resist as long as possible going paid, although sometimes you're so profitable that you can with and not really mess your margins up too much, right? But I think once you start down the paid path for customer acquisition, it's kind of a slippery slope and it's a very difficult thing to come back from because you become almost like an addict to it and you're so reliant on it and you start to twist your mental model”
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