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Gilbert: Early Facebook remains the cultural archetype for modern startup culture

Ben Gilbert · Meta (Audio) · Acquired · Oct 28, 2024 · at 2:06:36

Ben Gilbert analyzes how Facebook's mid-2000s office norms, branding, and engineering practices became the default template for modern tech startups.

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“I mean, to this day, early Facebook is still What most startup culture is aspiring to be. I think often without knowing it, I mean, everything from the sort of posters on the walls with your mantras and your values, to almost having like an employment brand that you really care about cultivating, to the idea of like, we're having just as much fun together socially as we are working together. I think the modern startup culture, especially when you factor in the shipping everyday, open office, Why Commodore kind of trains companies to become like Facebook was.”

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