Steve Prefontaine, every mention
6 scenes · ← back to Steve Prefontaine
tap a year for its mentions
every year anyone David Rosenthal 6
Verbatim, from the transcripts: the passages where Steve Prefontaine comes up
Nike (Audio) · Acquired
- ▶ 1:36:02 David Rosenthal Steve Prefontaine.
- ▶ 1:36:16 David Rosenthal But Pre was the American runner.
- ▶ 1:37:48 David Rosenthal Pri was this poor kid from Oregon.
- ▶ 1:38:05 David Rosenthal So what Phil does is he decides to employ Pri as a corporate employee of Nike as the National Director of Public Affairs for 5000 dollars a year.
- ▶ 1:48:12 David Rosenthal In 1974, these pieces of the Nike startup playbook, the inventing sports marketing, basically, sponsoring quote-unquote pre for
- ▶ 2:47:33 David Rosenthal In the early days, like, when Steve Prefontaine was on the cover of Sports Illustrated or some of the tennis players, it was like, there was a Nike line of, oh, we could spend X million dollars in advertising, but if we get our shoes on…