sports marketing
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jul 25, 2023 by Ben Gilbert · across every show →
Everything said about sports marketing, oldest first
Jul 25, 2023 positive
Phil Knight Essentially Invented Modern Sports Marketing With Steve Prefontaine
“It's Phil, like, basically inventing sports marketing. I mean, there was a sort of nascent idea of athlete sponsorship at the time, but it really, this is the invention of it as we know it today. And all athletic brands are defined by athletes, and this is rea…”