quartz

“And so I think if they had gone quartz, Rolex would be fine today. That would be a way to build a good business. But the way to potentially build a great business was to try this crazy Blancpain-esque strategy, but at scale with one of the biggest and most suc…”

“The whole watch world by volume became almost entirely quartz, and the market for time-telling as a function went entirely to quartz, full stop.”