PepsiCo, every mention
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tap a year for its mentions
every year anyone David Rosenthal 82Ben Gilbert 36Howard Schultz 7
Verbatim, from the transcripts: the passages where PepsiCo comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:39:25 Ben Gilbert Pepsi's got a better formula.
- ▶ 3:39:27 David Rosenthal Well, Pepsi has a better formula one, but there actually was a case.
- ▶ 3:39:31 David Rosenthal Somebody, a former Coca-Cola employee, stole the formula and tried to sell it to Pepsi.
- ▶ 3:39:37 David Rosenthal This actually happened, and Pepsi turned them into the FBI.
- ▶ 3:39:41 David Rosenthal What is Pepsi going to do with the formula?
- ▶ 3:39:43 David Rosenthal Pepsi's not going to market the Coca-Cola formula.
- ▶ 3:41:28 Ben Gilbert I mean, Coke had been losing share to Pepsi for 15 straight years.
- ▶ 3:45:37 Ben Gilbert So Coke and Pepsi could actually grant exclusive territories to their bottlers, which you might've been wondering, how do you get this local monopoly?
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 1:39:04 Ben Gilbert And so there's a whole bunch of these on the internet where you can actually see the Trader Joe's pita chips are made by Stacy's, which is Frito-Lay Pepsi.
Indian Premier League Cricket (Audio) · Acquired
- ▶ 28:37 David Rosenthal So, like, this is exactly as, you know, if you're Pepsi or you're Tata.
Rolex (Audio) · Acquired
- ▶ 4:25:13 Ben Gilbert There's a chance this thing's worth more than American Express, or Goldman Sachs, or Adobe, or Pepsi, or Disney, or Qualcomm, or AT&T.
Starbucks (with Howard Schultz) · Acquired
- ▶ 1:23:33 Howard Schultz So I went to Atlanta and Pepsi in the same day.
- ▶ 1:23:41 Howard Schultz I went to Pepsi the same day.
- ▶ 1:23:59 Howard Schultz Uh, and then I went to Pepsi.
- ▶ 1:24:06 Howard Schultz But in East Coast, Starbucks wasn't really well known, so I went to Pepsi and purchased New York, met Roger Enrico, the iconic CEO, and Craig Weatherup, the president of Pepsi.
- ▶ 1:24:34 Howard Schultz For Pepsi and Starbucks and a fifty-fifty JV and bottle Frappuccino.
- ▶ 1:24:51 David Rosenthal How did you find yourself at Coke and Pepsi pitching a bottled beverage?
- ▶ 1:25:30 Howard Schultz And Pepsi to its credit took all the blame for that and fixed it.
- ▶ 2:09:33 Ben Gilbert They use Pepsi for that.
- ▶ 2:44:54 David Rosenthal Of which there's Coca-Cola, there's Pepsi, there's, you know.
- ▶ 3:03:20 Howard Schultz We have JVs with two behemoth companies, Nestle and Pepsi-Cola.
Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired
- ▶ 3:24:09 David Rosenthal Scully came from Pepsi.
Amazon.com · Acquired
- ▶ 2:33:37 David Rosenthal They settle on Joe Galley, who had been an executive at Black and Decker, and he had actually signed to go take an executive role at Pepsi.
- ▶ 2:33:51 David Rosenthal What other COO transition to CEO of tech company came from Pepsi?
SONY (75 years of electronics history in 3 hours) · Acquired
- ▶ 1:14:26 Ben Gilbert So John Scully between Steve and Steve CEO at Apple who, uh, you know, famously Steve convinced him that to come over from Pepsi.
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