patent medicines

“It's these patent medicines that start spending the first real scale dollars in newspapers, which are also coming up and industrializing post-Civil War and building the business model of the media industry as we know it today.”

“Before this industry, there were no national brands in America or anywhere else. There were railroads and there were like big national industrial companies, but there weren't any national consumer product companies. Everything was local. There weren't any CPG …”