Jean-Claude Biver, every mention
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Verbatim, from the transcripts: the passages where Jean-Claude Biver comes up
Rolex (Audio) · Acquired
- ▶ 3:14:28 Ben Gilbert Guy named Jean-Claude Biver, he's an exec at Omega of all places, resigns out of frustration.
- ▶ 3:14:40 Ben Gilbert So in 1983, Biver buys Blancpain, which was popular in the 19 fifties, but it kinda disappeared, and he buys it with this idea that I'm gonna resurrect this thing as a mechanical-only luxury brand.
- ▶ 3:15:38 Ben Gilbert So Biver comes up with this advertising slogan, marketing genius, to describe the essence of the brand.
- ▶ 3:16:41 Ben Gilbert So Blancpain and Biver, they should get a lot of credit for this move, but in practice, they had nothing to lose.
- ▶ 3:16:50 Ben Gilbert I don't even think Bivera could have predicted how well this strategy would end up working for Rolex.