IMG, every mention
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every year anyone David Rosenthal 19
Verbatim, from the transcripts: the passages where IMG comes up
Indian Premier League Cricket (Audio) · Acquired
- ▶ 13:08 David Rosenthal So Lalit and ESPN and Disney, they go to IMG, the big international sports agency, which we didn't plan this at all.
- ▶ 13:16 David Rosenthal Amazing crossover with our Rolex episode, the same IMG.
- ▶ 13:21 David Rosenthal IMG, of course, helped Rolex design the testimony program that brought in Jack Nicklaus and Arnold Palmer, and then ultimately Roger Federer and all of the athletes who partnered with Rolex over the years.
- ▶ 13:32 David Rosenthal So Lalit and ESPN and IMG, they go to the national
- ▶ 56:23 David Rosenthal He goes back to IMG, who remember he had initially partnered with, with Disney and ESPN way back in the day to start broadcasting cricket in India in the first place, and says, hey, I need to hire you as consultants from the BCCI.
- ▶ 56:39 David Rosenthal And Andrew Wildblood, who runs IMG's India Operations, becomes essentially Lalit's partner in setting up
- ▶ 1:04:11 David Rosenthal So, Lalit and Andrew Wildblood and IMG are like, okay, we gotta accelerate this.
- ▶ 1:19:42 David Rosenthal So, first thing that Lalit and Angie Wildblood and IMG decide as they're setting up the league,
- ▶ 1:21:30 David Rosenthal But, as Lalit and IMG are thinking about how are we gonna maximize the TV rights deal that we'll do for this new IPL, this new domestic cricket league, they kind of have a problem from the success that they just had selling the…
- ▶ 1:25:33 David Rosenthal Uh, this is where Lalit and IMG's just incredible entrepreneurial genius comes in.
- ▶ 1:26:24 David Rosenthal So, I'm gonna read a quote here from Andrew Wildwood at IMG, who was Lala's partner.
- ▶ 1:37:01 David Rosenthal So when IMG and Lalit go out to bring the bidding to the TV networks for this,
- ▶ 1:40:08 David Rosenthal Lalit and IMG are ready to take it out to the markets for bidding.
- ▶ 1:44:20 David Rosenthal Yes, this is a very compelling business plan, Lalit and IMG, but no domestic cricket league has ever proven valuable anywhere in the world.
- ▶ 1:45:24 David Rosenthal So he and IMG say to Sony like, okay, we hear you.
- ▶ 4:18:13 David Rosenthal My quintessence for the IPL is that they, and by they I mean specifically Lalit Modi and IMG, designed the thus far most perfect sports entertainment product that mankind has ever known.
Rolex (Audio) · Acquired
- ▶ 2:23:05 David Rosenthal Walter Thompson relationship, but I had mentioned Mark McCormick and IMG, and starting here in the mid-sixties with IMG is when they really turbocharge and formalize this testimony brand ambassador partnership relationship.
- ▶ 2:23:42 David Rosenthal But anyway, back to IMG, IMG was the first modern talent celebrity endorsement agency, and really visionary of Mark McCormick to have found it in 1960.
- ▶ 4:32:35 David Rosenthal Walter Thompson and IMG and the, you know, Testimonies.