Ferrari F80, every mention
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Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 1:43:28 Ben Gilbert And David, to your point, this thing, while it is a supercar, the same way that the F-fifty and the LaFerrari and the Enzo and the F-eighty are supercars, this is not a luxury supercar.
- ▶ 2:44:43 Ben Gilbert So that's 85%, and actually sometimes it flexes up even higher if they are not shipping a supercar at the moment, because the supercar that we had talked about, the F-Forty, the F-Fifty, the Enzo, the LaFerrari, and now the F-Eighty, these…
- ▶ 2:53:04 Ben Gilbert So let's look at just the F-Eighty, their current supercar.
- ▶ 2:53:14 Ben Gilbert There are reasonable estimates that the F-A-D average selling price is about four million dollars.
- ▶ 2:53:35 Ben Gilbert Now that's retail, so let's assume a 10% retail margin that goes to the dealership, so 2.9 billion dollars of F-A-D revenue to Ferrari.
- ▶ 3:10:17 Ben Gilbert I mean, the F-Eighty goes zero to 60 in 2.2 seconds.
- ▶ 3:30:48 Ben Gilbert But an F-eighty is five million dollars, and there are not cars from normal car companies that anywhere near approach that.