Archie Lee, every mention

Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 · 11 mentions

• ▶ 1:12:20 David Rosenthal And Coca-Cola's main creative account man there is a guy named Archie Lee.
• ▶ 1:12:27 David Rosenthal Lee had already created a hit slogan for Coca-Cola in Christmas of 1922 with his thirst knows no season campaign, which is, you know, a great phrase with a great ring to it, but was particularly good because Coke had a legacy of primarily…
• ▶ 1:12:55 David Rosenthal And together, Archie Lee and Robert Woodruff make a pretty massive leap forward for Coca-Cola advertising, and it's really the last critical piece of the brand.
• ▶ 1:14:24 David Rosenthal So Archie eliminates basically all verbiage from Coca-Cola advertising, except for one simple slogan.
• ▶ 1:15:04 David Rosenthal And that was simplified from Archie Lee's original idea for the theme that you're pause and refresh yourself.
• ▶ 1:16:36 David Rosenthal The other half of what Archie Lee and Bob Woodruff do with the brand is the imagery.
• ▶ 1:16:43 David Rosenthal So Lee goes out and he contracts with all these famous American artists and illustrators of the day to create these like American lifestyle tableaus for the visual aspects of the Coke ads.
• ▶ 1:17:41 David Rosenthal Archie Lee would describe the function of the imagery aspect of the campaigns says the idea in an illustration must hit the viewer like a shot.
• ▶ 1:19:14 David Rosenthal Because in 1931, Lee and Woodruff and the Coca-Cola crew create what I think is unquestionably the greatest lifestyle advertising success in human history, where they manage to associate Santa Claus with Coca-Cola.
• ▶ 1:57:34 David Rosenthal You know, Archie Lee, the whole legacy of everything that they built from the twenties, thirties, through the war to McCann Erickson.
• ▶ 2:12:41 David Rosenthal The Archie Lee of his day.