app install ads
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 28, 2024 by David Rosenthal · across every show →
Everything said about app install ads, oldest first
Oct 28, 2024 neutral
Rosenthal: App install ads drove early native mobile revenue for Facebook
“A very large percentage of the inventory that they were selling, and especially the revenue of these native mobile ads in the beginning, was actually for app install ads that game developers and other folks were buying on Facebook.”