The Ledger
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Tracy Sun: Male Poshmark users spend more than women in early weeks
“When we looked at the cohort stats, right? They were spending just as much as females. In fact, they were spending more in their early weeks because they were pulling the trigger faster, but they loved the discovery experience and they love to follow people an…”
Tracy Sun: Video e-commerce drives retention and deepens relationships before conversion
“My suspicion and my very strong thesis is that video is an amazing tool for retention and deepening relationships and then retention, which then leads to conversion.”
Tracy Sun: Unpaid organic live curation by Poshmark sellers is growing rapidly
“And so we'll think about, you know, how to reward kind of these more kind of action acts, but right now they're purely organic and they're not getting paid. And this behavior is kind of taking off like wildfire.”
Tracy Sun: A seller's first sale is Poshmark's most important retention milestone
“What we see in our data is a seller making their first sale is one of the most important milestones that a seller can make in their journey at Poshmark. When they make their first sale, their value to Poshmark And their, you know, value departure, but also the…”
Tracy Sun: Poshmark invests heavily in short-form and live streaming video
“Fast forward to today, and we have had to continue to innovate over the 11 years or so that we've been in business. And for example have really invested in video product, which we would never been able to do back, you know, back, back in the days. And so short…”
Tracy Sun: Poshmark acquired Swape One to authenticate products using AI
“We had made an acquisition of a company called Swape One last year that uses AI and ML to authenticate products.”
Tracy Sun: Poshmark attempted an AI styling feature years before technology matured
“And so being able to use AI to really deliver on styling is something that we've been thinking about for, I think we try to styling. Feature four or five years ago, and it just, the technology wasn't ready for it.”
Tracy Sun: New Poshmark sellers typically list high-ticket items first
“And usually people start with their high ticket items.”
Tracy Sun: Poshmark likely carries every fashion season in every size
“Technically we have every season of everything possibly made at this point is probably on Poshmark at this, you know, and available in probably every size.”
Tracy Sun: Poshmark promotes first-time sellers with banners and shipping discounts
“We also give them a boost by putting a banner on their listing. And we tell everyone at Poshmark when they land on that listing, Hey, you know what? This seller hasn't made a sale yet. You can get a discounted shipping if you're the first person. To shop from …”
Tracy Sun: Poshmark founders seeded culture by personally fulfilling early orders
“That is something we started with our community in the first year... In the early days when we had, you know, hundreds of orders, a lot of them were sold by us, right? We're seeding the marketplace. We're selling stuff ourselves... And we sent them tissue pape…”
Tracy Sun: Poshmark brings engineers to PoshFest to field live seller feedback
“When we do this annual conference every year, we do PoshFest, right? Where we invite our sellers to come join us somewhere in the country. A few thousand will come and we'll have a weekend out of it. What we've done is we take a pretty large group of our produ…”