The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Feaster: Category creation lets startups dictate their own price point
“Category creation is about creating a net new problem and a net new solution to that problem. And the reason it's important is that if I go and I build a better monitoring tool, the price point of monitoring tools is already set. Whereas if I create a category…”
Feaster: Enterprise ACVs inflect after securing 20 to 50 customers
“Somewhere between 20 and 50 enterprise customers, you've got, you know, the top five in a couple verticals, and now all of a sudden you're really defensible. Now all of a sudden you can go into that deal, and you're de-risked in a massive way. And at that poin…”
Feaster: Very Few Founders and VCs Have Patience for Category Creation
“I think very few investors and founders have the patience for the level of uncertainty that it takes to build a new category.”
Feaster: Good prospective mentors have track records of internal promotion
“I think anyone who is inclined to mentor has a track record of promoting from within. They have a track record of kind of having mentees.”
Feaster: Reframing latent enterprise problems allows founders to reset price expectations
“The narrative starts with Framing a problem that may already be latent, or they don't even think about, and making it top of mind. And when you make people see a problem differently, you arbitrarily get to reset the value associated with solving that problem.”
Michel Feaster: Product marketing is the lifeblood of enterprise startups
“Product marketing is just like the lifeblood of an enterprise software company.”
Feaster: Enterprise customer advocacy is the most credible sales tool
“There's nothing more credible than big enterprises talking about in detail their use cases, their value, because now it's not you selling them, it's the customer selling them.”
Feaster: Enterprise product marketing must identify repeatable buyer patterns to scale
“Product marketing should be equally data driven. You're looking for patterns in who's the buyer. What's the initiative? What's changing in the organization? Like you're trying to find out what's common about the things that you're doing because that's the stuf…”
Feaster: Creating new customer roles is ultimate category creation
“If you can create a new role in a company, it's the ultimate act of category creation.”