The Ledger
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Behrens-Wu: Non-Developers Are Essential Decision-Makers for API Products
“While it's API first, there are also other stakeholders in the company that are important in the decision-making process or buying process that need to be involved. And not everyone knows how to integrate an API.”
Behrens-Wu: Shipping options directly drive e-commerce checkout conversion rates
“Shipping is no longer a means to an end to get your item from A to B. The buyer at checkout looks at whether shipping is free, whether it meets their expectation around transit times, and if it doesn't, they close the window and they go to Amazon and buy it th…”
Behrens-Wu: Stripe Radar grants startups network-level fraud prevention from day one
“I really like Stripe radar, where people who are able to just plug into Stripe Radar and prevent fraud in a way because you've seen fraud across all other customers already, and you're able to use that data and make it accessible to a company just getting star…”