The Ledger

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Insight
Kim: AI startups beat incumbents by creating net new user interaction models
“AI brings a net new user interaction that may be difficult to replicate and may not natively live in the platforms of the product. And insofar as there are net new user interaction models, insofar as there is net new creative outlets and atomic units that look…”
Bryan Kim Dec 31, 2025 ▶ 7:24 AI in 2026: 3 Predictions For What’s To Come (a16z Big Ideas)
Insight
Kim: Momentum is the primary moat for early-stage AI startups
“Eventually we're turned into a product that need to be retained, that need to be used every day, but we're still in this early stage of AI where I think momentum is the moat.”
Bryan Kim Jun 25, 2025 ▶ 23:18 Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee
Insight
Kim: Mobile app store distribution has ossified around incumbents
“More and more, even recently, people are downloading less and less apps over time. Part one. Part two is It's harder and harder to get discovered in the app store. You know, app store ranking is is, is hard to sort of get discovery now. So now you have this is…”
Bryan Kim Jul 21, 2023 ▶ 17:42 Growth vs Efficiency: Can You Have Both?
Insight
Bryan Kim: AI consumer apps see higher revenue retention than user retention
“So you actually see revenue retention being meaningfully higher than unique user retention, which again, like, I haven't seen that before, so.”
Bryan Kim Jun 6, 2025 ▶ 5:48 The State of Consumer Tech in the Age of AI
Insight
Kim: Landing three sequential hit products makes a generational consumer company
“The only way really to stay ahead of that curve on that consumer side is get the lightnings keep hitting, which is so, so, so hard. I think getting, you know, the first hit is so hard. Second product hitting. So rare. Third product hitting. You're a generation…”
Bryan Kim Jul 21, 2023 ▶ 20:20 Growth vs Efficiency: Can You Have Both?
Insight
Targeted Growth Mechanics Can Boost Day-30 Retention by 10-15%
“My estimate is that on average, if you employ some of these combination of these methodologies, you're able to move up your, what I would start with D-thirty. I think you can move that up 10 to 15%. Whoa. Which is, which goes from okay on my list of like 20% D…”
Bryan Kim May 31, 2024 ▶ 0:00 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Neglecting User Retention Leads to a 'Burned Forest' Acquisition Crisis
“Retention is the, you know, bread and butter of key consumer products, because if you don't get users coming back and again and again, ultimately, you have what I call this, like, burned forest, Problem where you went and cut all the trees off, and there's no …”
Bryan Kim May 31, 2024 ▶ 1:01 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Consumer Products Rarely Recover From Low Day-Zero Retention
“If the new user comes on on day zero and didn't find a product value that they're looking for, They're not gonna stay, and you just, like, lost that user, and it's very, very unlikely that you recover from a low D zero, D one retention. It's very difficult to …”
Bryan Kim May 31, 2024 ▶ 3:35 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Feature-Gated Onboarding Increases Long-Term Retention Among Activated Users
“And I think what we are seeing is that if you actually gate the usage of the product, behind something that users need to do to unlock. I think that actually ends up leading to higher retention. You're exchanging lower conversion to actual product initiation, …”
Bryan Kim May 31, 2024 ▶ 6:25 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Effective Product Streaks Require Effortful Participation, Not Superficial Gamification
“One pet peeve I have on streaks though, is that people think of it as, oh, gamification. I understand streaks. Let's, let's put a fire emoji and a number next to it and it'll be great. It's a, the well-done streaks are a little different. They're very, very ef…”
Bryan Kim May 31, 2024 ▶ 17:18 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Bestowing Status on Power Users Drives Product Retention
“And this is interesting, and this is helpful to build retention, because by giving people and bestowing some kind of status, if you will, for power users, the more likely you're able to incent them to continue that status.”
Bryan Kim May 31, 2024 ▶ 22:54 7 Ways to Boost Retention (Both Pre- and Post-AI)
Insight
Civitai Relies on Status and Leaderboards for Creator Retention
“One of the companies that sort of focuses on fine-tuned image models and acting as a hub for that, there's a company called Civit AI. It's important for them to have a large, you know, density of fine-tuned image models. And so how do you actually, you know, e…”
Bryan Kim May 31, 2024 ▶ 23:29 7 Ways to Boost Retention (Both Pre- and Post-AI)
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