Consumer Products Rarely Recover From Low Day-Zero Retention
Bryan Kim · 7 Ways to Boost Retention (Both Pre- and Post-AI) · May 31, 2024 · at 3:35
Bryan Kim, Consumer & Growth Partner at a16z, discusses consumer onboarding mechanics and why immediate time-to-value is essential for retention.
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“If the new user comes on on day zero and didn't find a product value that they're looking for, They're not gonna stay, and you just, like, lost that user, and it's very, very unlikely that you recover from a low D zero, D one retention. It's very difficult to recover from that.”
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