Effective Product Streaks Require Effortful Participation, Not Superficial Gamification
Bryan Kim · 7 Ways to Boost Retention (Both Pre- and Post-AI) · May 31, 2024 · at 17:18
Bryan Kim, Consumer and Growth Partner at a16z, discusses user retention strategies and gamification mechanics for consumer and AI apps.
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“One pet peeve I have on streaks though, is that people think of it as, oh, gamification. I understand streaks. Let's, let's put a fire emoji and a number next to it and it'll be great. It's a, the well-done streaks are a little different. They're very, very effortful.”
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