Evans: Technology UX is shifting from explicit interaction to frictionless micro-tasks
Benedict Evans · a16z Podcast | What the Apple Watch Is -- and Isn't · Jan 2, 2019 · at 11:09
a16z analyst Benedict Evans explains how wearable devices like the Apple Watch abstract away traditional computer user interfaces in favor of frictionless interaction.
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“And so the technology fades more and more into the background as an enabler for other experiences that are not about how fast you run this program. Rather, it is about you lift your wrist, and you tap on Uber, and you press yes, and then you drop your wrist. Rather than pulling the phone out and loading the app and doing this and doing that and pressing wait, It's about friction and pleasure and enjoyment as opposed to operating the user interaction model, operating the user interface for a computer program.”
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