Snyder: Textio identified 25,000 job description phrases affecting recruiting outcomes
Kieran Snyder · a16z Podcast | It's Not What You Say, It's How You Say It -- When Language Meets Big Data · Jan 2, 2019 · at 7:43
Kieran Snyder is the CEO and co-founder of Textio. She describes Textio's findings on how specific phrases in job posts drive measurable candidate outcomes.
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“In jobs, it matters hugely. You know, we, we've identified at this point over 25,000 unique phrases that move the needle on how many people will apply for your job, what demographics, how qualified they are.”
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More from Kieran Snyder
Snyder: Kickstarter success depends on text structure rather than idea quality
“The quality of your idea doesn't matter just looking at the content aspects we could predict.”
Snyder: 'Abrasive' appeared in 17 female performance reviews, zero male reviews
“The word abrasive, which has been talked about since then ended up, you know, being used in 17 out of a couple hundred women's reviews and zero times in, in men's reviews, right?”
Snyder: Textio predicted Kickstarter fundraising success with over 90% accuracy
“We got over 90% predictive on minute zero of a project as to whether it was going to hit its fundraising goal based solely on things like how long is the text and what kind of fonts are you using and how many headings do you have.”
Snyder: "Fast-paced environment" in job listings statistically reduces female applicants
“So the difference between fast-paced environment and rapidly moving environment, it's almost head-scratchingly tiny, but statistically, one of them draws many fewer women to apply.”