Snyder: Textio predicted Kickstarter fundraising success with over 90% accuracy
Kieran Snyder · a16z Podcast | It's Not What You Say, It's How You Say It -- When Language Meets Big Data · Jan 2, 2019 · at 2:59
Kieran Snyder, co-founder and CEO of Textio, explains how machine learning was applied to Kickstarter project descriptions to predict fundraising outcomes prior to publication.
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“We got over 90% predictive on minute zero of a project as to whether it was going to hit its fundraising goal based solely on things like how long is the text and what kind of fonts are you using and how many headings do you have.”
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