Mars: Cross-promotion on other podcasts is the primary discovery tool
Roman Mars · a16z Podcast | A Podcast about Podcasts · Jan 2, 2019 · at 6:57
Roman Mars (host and creator of 99% Invisible) explains how podcast discovery works based on his experience expanding his show's listener base.
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“I can tell you as somebody who does a show, the things that work so far are basically being on other podcasts. The thing that introduced me to new audience. Radio lab featured my show about three and a half years ago. And it was a huge thing for me. So that's the main discovery tool, is other podcasts, which is why these networks and stuff are formed.”
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