Mars: Podcasting Grew Steadily for 10 Years Before Hitting Critical Mass
Roman Mars · a16z Podcast | A Podcast about Podcasts · Jan 2, 2019 · at 2:00
Roman Mars, creator of 99% Invisible, reflects on public awareness and growth trends in the podcasting industry over a decade.
0:00 / 0:15exact quote · 16.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“You know, people know podcasts more than they ever have before, but there really has been a steady growth for about 10 years. Like, it's been slowly climbing, and I think it just hit that weird threshold effect where enough people know it that it feels like everyone knows it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Roman Mars
Roman Mars: One podcast listener is worth 10,000 radio listeners
“I think podcasting just eclipses the public radio connection. I mean, I would rather have one podcast listener than 10,000 radio listeners. It's that important.”
Mars: Cross-promotion on other podcasts is the primary discovery tool
“I can tell you as somebody who does a show, the things that work so far are basically being on other podcasts. The thing that introduced me to new audience. Radio lab featured my show about three and a half years ago. And it was a huge thing for me. So that's …”
Roman Mars: Audio hosts should perform rather than sound unmodulated
“I mean, this is something that's sort of anathema to public radio often, because it's about you sound the way you're supposed to sound in a way, like there's a real premium placed on that, which I think is nonsense. I think being a performer, And being a good …”
Roman Mars: Traditional Radio Ratings Are More Problematic Than Podcast Downloads
“Nielsen ratings and Arbitron ratings for radio and stuff, I think those are way more problematic than my downloads.”