Flanagan: The AI platform shift favors incumbents over standalone point solutions
Kieran Flanagan · Growth vs Efficiency: Can You Have Both? · Jul 21, 2023 · at 15:34
Kieran Flanagan, CMO at Zapier, argues that AI capabilities serve primarily to retain users within existing platforms rather than drive customers to standalone AI startups.
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“And we've seen like AI may be one of the few platform shifts that actually skews towards the monopolies and conglomerates versus like these individual Companies who just get sucked up and there are features of these existing platforms that get kind of skews towards if you have distribution, you might win. Cause I think AI features might be more of a retention play than an actually new acquisition play, which is like, if you build the AI features into a platform, no one will go leave to you to actually use all these different like point solutions.”
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