Flanagan: AI will shift marketing back to unmeasurable, indirect channels
Kieran Flanagan · Growth vs Efficiency: Can You Have Both? · Jul 21, 2023 · at 3:59
Kieran Flanagan, CMO at Zapier, predicts future shifts in marketing strategy caused by AI during an a16z podcast panel.
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“If you look at where I think things will go with the evolution of AI, people will want to talk to people, so like community becomes much more important, referral becomes much more important, where the mouth becomes much more important. All of these things are gonna shift us back into like the place where we have to be okay doing things where you can't measure everything directly all the time.”
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