Beshara: Xiaomi announces phones up to 12 months early for pre-orders
James Beshara · a16z Podcast | Welcome to the New Era of Commerce · Jan 2, 2019 · at 6:13
James Beshara, CEO of Tilt, cites Xiaomi as an enterprise example in China using pre-commerce demand generation to manage production.
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“And in each model, they will basically the equivalent of tweeting it out This is what we're getting. This is the new model. This is everything that's going to be in there nine to 12 months and order it now to get in line, and then you're batched based on when you order. And they've shown really strong muscles in delivering within the exact time frame that they say they are.”
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