Beshara: Pre-commerce will become the dominant retail model within seven years
James Beshara · a16z Podcast | Welcome to the New Era of Commerce · Jan 2, 2019 · at 26:38
James Beshara, CEO of Tilt, predicts that pre-purchasing items prior to production will evolve from a novel approach to the dominant commerce standard.
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“This pre-commerce, this notion of buying something before it exists is, I mean, it's radically different right now, but you fast forward five years, six years, seven years, and it will just be the best way to sell something.”
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