Beshara: Deferring shipping details in pre-orders significantly increases mobile checkout conversion
James Beshara · a16z Podcast | Welcome to the New Era of Commerce · Jan 2, 2019 · at 24:46
James Beshara, CEO of crowdfunding platform Tilt, discloses platform observations regarding checkout conversion mechanics for long-horizon product pre-orders.
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“What is really interesting, what we've seen is actually heightens conversion from the conventional points of just, you're only taking in the credit card. You ask for shipping later. It's super just you, it's basically six fields instead of 18 to convert on a mobile device.”
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